Grow like an incumbent. Innovate like a startup_
Technology advances faster than our ability to adapt. This is why during the last years a new term has emerged in order to describe the transformational process that businesses have to undergo in order to become agile and ready for future challenges, more customer-centric and more effective. Innovation is the key.
Digital Transformation is not just another buzzword. It’s a process that makes companies agile and ready to address future challenges, more customer-centric and more effective. Operational agility comes as the result of a shift in organizational culture. In short, this is what is needed: adaptation in leadership, different thinking, encouragement of innovation, new business models, digitization of assets, open systems and increased use of technology.
In short, digital transformation is the meeting point between the technological opportunities and the new business and growth models.