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Digital Transformation in Greece

Found.ation prepared this report to provide an invaluable scope of the Greek business ecosystem. It offers important insights and examples on up-to-date practices, examines how much companies and large organizations have adopted Digital Transformation procedures, and pinpoints the reasons for any delays. The report follows the strategy of selected large organizations that operate in the country and aims to draw attention to the need for transformation. Instead of trying to define what Digital Transformation is, the report focuses on key points that summarize the strategies most commonly practiced by industry leaders, and the ones most applicable to the Greek market paradigm.

To provide a context and better understand the frame in which Greek companies operate, a brief summary of the Greek economic and digital indexes is provided.

For the seventh version of this report about Digital Transformation, Found.ation conducted once again a survey completed by industry stakeholders from various Greek and multinational companies that operate in a broad spectrum of sectors. The purpose of the survey was to examine how much companies and large organizations have adopted Digital Transformation and identify the extent of knowledge that individual employees have, regarding Digital Transformation and its practices. This year’s questionnaire targets exclusively CEOs and top-level managers of medium-sized to large companies operating in Greece and was carried out by Dialectica, using their proprietary platform.

As in every year, the report includes a statement from the Minister of Digital Governance to provide a scope of what has been achieved in a fast-transforming public sector, and also what comes next for the Greek business ecosystem, from the government’s point of view.

Highlights:

    • Greece finds itself at a critical juncture in its digital transition journey. With a strategic roadmap in place for 2020-2025, Greece aims to leverage digital transformation to enhance its economic competitiveness and societal resilience, although notable gaps in various dimensions still demand effective interventions.
    • Undeniably, the greatest success of the public sector remains gov.gr: over 8 million distinct citizens have utilized gov.gr services since its inception, while new services are being added constantly.
    • For 2024 we draw the portrait of a company that is adaptive and efficient; one that is agile and fast-changing, impactful, leading and evolving; one that leaves a positive footprint and sets the foundations of innovation. Our focus is on the adoption of emerging technologies like Artificial Intelligence (and especially Generative AI), its impact in the form and structure of companies, the ESG strategies, but also the possibilities and outcomes of Open Innovation initiatives.
    • To fully leverage on AI tools, an organization’s workforce must develop some new skills, while its leadership team must also be in a position to deeply understand the new technologies and envision their usefulness and ROI for their organization. A new organizational structure and mindset are also necessary to support this journey. In this year’s report we will examine what it takes to become efficient by applying all those transformation practices.
    • Every company must recognize the importance of continuous learning and provide ample opportunities for employees to enhance their skills and stay updated with the latest advancements in technology. By empowering its workforce to acquire new competencies, any organization has the potential to amplify the efficiency of technological tools and drive innovation.
    • We asked 100 CEOs “What single word most reflects what your organization needs to thrive in 2023?”. Their top 3 answers were: Adaptability, Innovation, Agility. So, it makes sense to choose as our main focus for this year’s report the qualities of the adaptive organization. Any organization willing to invest in specific practices that enable it to become more agile, flexible and innovative, is better positioned than its counterparts in facing what comes next.
    • #tech_powered, #people_driven, #impactful and #open_to innovation – this is what the adaptive business should be in 2024. From the entry-level employee to the CEO, the adaptive organization requires deep changes in skills, organizational structures and culture.
    • A forward-thinking company must also create impact. By fostering collaboration and nurturing a culture of openness, an organization can initiate a ripple effect of innovation that not only benefits itself but also empowers its wider ecosystem to evolve and generate more innovation in an infinite feedback loop.
    • For 2024, we chose to focus on Open Innovation – a unique mechanism for organizations to produce successful products and services either using their own resources either by creating meaningful collaborations with the wider ecosystem. innovation can be an outside-in, an inside-out or a coupled process. Accordingly, innovation can be found, acquired, created or co-created depending on what fit best each company’s needs.

Digital Transformation in Greece 2023-2024 report is sponsored by:

Past reports: [2017] [2018] [2019] [2020] [2021] [2022]

 

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