He stressed the importance of mobile applications of Facebook. Starting with numbers reported on how the 1.2 billion people who use Facebook every day 700 million is through mobile applications. This not only happens with the use of Facebook mobile and through other applications that are directly like Instagram. Then he explained how the Facebook targeting based not so much personal data as the basis of interactions between users and their friends or favorite pages (pages, likes). Finally urged companies regardless of size to exploit Facebook to be viewed with intelligently analyzed and perspectives that may exist in the future for Facebook advertising especially in mobile applications.