What is the value of online monitoring for business? Does it have any value or is it an unnecessary tool used only by a few? With over 5,000,000 Greek user accounts on Facebook, Twitter and YouTube, and 55,000 Greek blogs and news websites, no business –no matter how large or small- can afford not to monitor what is said or written online. However, the ever-increasing volume and the abundance of information can only be exploited through appropriate tools providing the user with immediate access to correct information. This presentation will provide an insight on Online & Social Media monitoring, how it can be implemented, its importance, as well as the ways in which it can serve anyone interested to beware of published articles and opinions regarding his business.