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Customer Understanding in a Data Driven World
Big data analysis is quickly becoming the established lens through which behaviors and preferences of users are identified. Comprehending how datasets work and how they can help us understand the customer is an important parameter for a modern consumer facing organization.
Participants will comprehend the importance of data in the user centered decision-making process. They will get familiar with datasets and methods that can help them get real customer insights.
- Empathy
- Research methodology & types of data
- Customer Experience
- Trends & best practices
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