Digital Marketing & Communications
> Business Training > Emerging Technologies > Digital Marketing & Communications
Type
Seminar
Duration
3h
DESCRIPTION
HOW THE KEY FOUNDATIONS OF MARKETING ARE BEING RESHAPED TO FIT OUR NEW DIGITAL WORLD The Digital Revolution has resulted in a massive upheaval in the landscape of marketing communications, as well as new opportunities for firms to connect and engage customers via smart, social, and mobile media technologies. The seminar focuses on the implications of digital technology for marketing and communication strategies.Modules
1
Intro to Digital Marketing
2
Types of Digital Media
3
Online Presence
4
Social Media Sales
5
Creating Inspiring Content
Outcomes
Learn about the impacts of digital technologies on marketing communication strategies and practices
1
Understanding the underlying processes of marketing communication
2
Become familiarized core features of new media technologies
3
Strategically select the appropriate outreach channels
4
