Data-driven Empathy

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Type Workshop
Duration 5h

DESCRIPTION

DATA IS THE NEW CURRENCY In the current era, data is considered the new currency. Businesses can harness the power of data to understand their customer and empathize on a deeper level, to create the most appropriate product or service. Participants develop and practice their empathy skills to understand how data can correctly position a business offering.

Modules

1
The Evolution of Data for Understanding Customers​
2
Discussing Empathy – Benefits and Challenges ​
3
Active listening - Understanding Different Perspectives​
4
Tools for Gathering Qualitative and Quantitative Data​
5
Data-driven Product Design​

Outcomes

Understand the power of data ​
1
Develop the case for being more empathic through practical exercises​
2
Learn to use customer insights and data to point towards design opportunities​
3
Create a stronger team spirit between participants ​
4