Innovation Funnel Management
> Corporate Services > Culture (R)evolution > Innovation Funnel Management
Foster real change that involves the individual and evolves the organization.
DESCRIPTION
In order to successfully tackle the challenges of the future, an organization has to become agile, receptive to change and embrace an open innovation culture. It needs to engage its workforce, partners or even customers, leverage their ideas and funnel them towards a structured process that can convert them to opportunities, and bring them to fruition. The Innovation Funnel helps organizations structure their process of new ideas generation and carefully select the ones that display viability, efficiency and effectiveness. The main objective of this method is to prioritize ideas and ensure that the best of them will be fully developed in projects or even new products/services.
HOW WE DO IT
Building an Innovation Funnel begins with strategic thinking and a vision to increase the overall value of the organization. The Innovation Funnel Management undertakes the design of a process based on which new ideas are carefully and constantly being screened and tested according to several rules, criteria, and filters related to the business objectives of the organization. This process is enhanced with the use of an online idea platform that acts as the “innovation cloud” of the organization, helping the creation of a company-wide culture of innovation and the successful and active involvement of the appropriate stakeholders.
KEY POINTS
Fear of failure is why many companies fail to evolve and adapt. We help you revert this reality by creating an agile and resilient organization.
Managing the funnel of innovation is a powerful framework both for creating new products and improving existing processes.
Tools like this promote collaboration and set the basis for a pragmatic culture with realistic KPIs, producing tangible outcomes.
