CX Market Research
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Foster real change that involves the individual and evolves the organization.
DESCRIPTION
Understanding your core product & service offering in relation to your customer needs is imperative for any business wanting to be sustainable and relevant in the current digital reality, where the user is more at the center than ever. Visualizing your market position can be critical in the development of a short, mid and long term strategy. Decoding offerings and the competition can help your organization make decisive changes of direction, differentiating from the competition. Researching your market, genuinely echoing your users’ needs and developing a truly unique Customer Experience is the cornerstone of any modern organization.
HOW WE DO IT
Customer Experience Market Research aims to help understand the entire market that an organization is positioned in, and the journeys of its customers inside it. At Found.ation, we help your organization empathize with customers and acknowledge market demands, deciphering key insights. Consulting on the latest market trends, social monitoring tools, surveys, ethnographic research and reevaluating your business model, we deliver a solid strategy for your business to follow, supported by specific suggestions for next steps. Tying all those metrics together across several channels is the key to truly understanding what drives customer loyalty.
KEY POINTS
Understanding the market, the competition and customers in order to offer relevant and, most of all, remarkable experiences.
Gauging the market and your organization’s position compared to other offerings and identifying actionable opportunities to serve.
Active search of state-of-the-art insights applicable to your business provided in a specially curated visualized manner.
