Service Design
> Corporate Services > Optimization & Growth > Service Design
Foster real change that involves the individual and evolves the organization.
DESCRIPTION
Service design is the art of tying together human, digital, and physical interactions to create truly unique experiences. Its scope is to improve the experiences of both your users as well as your employees by designing, aligning, and optimizing an organization’s operations. Mastering the craft of empathizing with people's problems and needs, finding new ideas and ways to serve them and prototyping them so that you create memorable and frictionless interactions between humans and companies is crucial for any modern organization’s growth.
HOW WE DO IT
A service is the point where your organization meets the world. Found.ation’s team assists you to design new product or service propositions that create business value for your organization. We run an intense business analysis, identifying needs and defining the ideal customer journey for the service. We prototype and test with users to specify potential challenges, generate ideas to inform your offering and draft processes for stakeholder onboarding. The result is a complete service design blueprint that can lead to unique offerings and market differentiation.
KEY POINTS
It is crucial to understand your customers and design exceptional moments that people will remember.
Break down silos and bureaucratic processes to foster alignment, understand customers and promote commitment to action among all stakeholders.
Streamline internal processes to help your employees operate more efficiently while serving the end user.
